Webmasters often come across the term «gray arbitrage» which is associated with riskier offers like gambling, betting, and adult content. However, for many webmasters, especially those just starting in this business or unwilling to take big risks, white traffic arbitrage can be an excellent alternative. This approach allows working with legal offers without bypassing moderation or using complex technical solutions, making it safer and more predictable. Today, we will discuss what white traffic arbitrage is, which offers are included, and the benefits and challenges of working in this area.

What is white traffic arbitrage?

White traffic arbitrage involves working with offers that fully comply with legal regulations and the advertising platforms’ policies. Unlike gray arbitrage, where moderation is often bypassed using cloaking or pre-landers with misleading information, white arbitrage is based on honest advertising of legal products and services. This approach is attractive because it allows you to operate on all major advertising platforms, such as Facebook Ads, Google Ads, and TikTok, and achieve stable results without the threat of being blocked.

Moreover, white arbitrage opens up broad opportunities for scaling advertising campaigns, as ad networks are more willing to accept such offers and provide the ability to promote them in international markets.

Which offers are considered white?

White arbitrage includes working with various verticals and offering products and services widely demanded by the mass audience. The main categories of white offers include:

• E-commerce. One of the most popular directions includes everyday products that can be easily sold through online stores or marketplaces. This category includes clothing, accessories, electronics, auto products, and much more. Working with e-commerce offers often involves partnerships with major market players like Amazon, AliExpress;
• Finance. Financial offers are one of the most profitable and interesting niches in white arbitrage. They include credit cards, microloans, insurance services, and banking products;
• Education. Courses, training programs, and educational programs are other highly sought-after categories actively promoted online. People are willing to invest in self-development, courses, and professional qualifications. This category may include online courses in programming or design, as well as foreign language learning.
• Software and applications. App installs, software sales, and cloud service subscriptions are another profitable niche. Such offers are especially popular among audiences interested in digital technology, cybersecurity, and productivity tools. VPN services, antivirus software, system cleaning programs, and performance-enhancing apps are all actively promoted through white arbitrage;
• Tourism and travel. Travel offers include hotel bookings, airline tickets, car rentals, and travel insurance. In the post-pandemic period, travel has regained popularity, and many companies are actively developing affiliate programs, allowing webmasters to earn by attracting customers;
• Health and beauty (Nutra). Although nutra is often associated with gray verticals, some offers can be promoted within white arbitrage. These may include certified skincare products, vitamins, supplements, and other goods that have undergone all necessary checks and are permitted for sale on advertising platforms.

Advantages of working with white offers

Working with white offers has several key advantages that make this type of arbitrage attractive for both beginners and experienced arbitrage specialists:

• No risk of account bans. One of the main benefits is that promoting white offers avoids the risk of account or ad campaign bans due to platform policy violations. All ads pass moderation without the need for complicated technical solutions like cloaking or anti-detect browsers;
• Long-term campaigns. Unlike gray niches, where campaigns can «burn out» in a few days or weeks, white offers can run steadily for months. This allows you to create a more predictable and stable income source and focus on scaling successful campaigns;
• Legal and transparent operations. White offers fully comply with the law, making their promotion legal and avoiding legal issues. This is especially important for those looking to build a long-term business;
• Positive user reviews. Since white offers provide real, high-quality products and services, users are more likely to leave positive reviews, which helps increase brand trust and improve conversion rates. A good reputation helps reduce the cost of customer acquisition and improve LTV (Lifetime Value).

Challenges of working with white offers

Despite all the advantages, white arbitrage also has its challenges:

• High competition. White verticals often attract large companies with big advertising budgets and experienced teams. Competing with them can be difficult, especially for newcomers, making it important to carefully plan your promotion strategies.
• Low initial conversion rates. Unlike gray offers, where aggressive creatives and exaggerated promises can be used, white arbitrage requires creating truthful and accurate ad copy. This may result in lower conversion rates at the start, but over time, as the audience begins to trust the product, the numbers can significantly improve.
• Long payback period. Working with white offers requires time to launch and develop advertising campaigns. Often, the purchase cycle can be longer than in gray niches, affecting the speed of return on investment. This can be a challenge for those seeking quick profits.

Traffic sources for white arbitrage

For the successful promotion of white offers, it is important to choose the right traffic sources. The most effective ones include:

• Social media. Promotion on social networks like Facebook, Instagram, and TikTok yields excellent results due to precise targeting and the ability to create visually appealing creatives. White offers are well-received on these platforms, especially if the audience is interested in the product.
• SEO and content marketing. Organic traffic from search engines can become a stable source of customers. For this, it is important to promote a website with quality content, creating articles and reviews that match the audience’s queries. SEO is a long-term strategy that can pay off after several months but ensures a steady flow of customers.
• Contextual advertising. Google Ads provides the opportunity to promote white offers through search ads, showing them to users already interested in the product. This allows you to attract targeted traffic with a high likelihood of conversion.
• Email marketing. Building a subscriber base and working with it through newsletters is an effective way to maintain constant contact with the audience and promote products without additional advertising costs.

Conclusion

White traffic arbitrage is a promising direction for those who want to work with legal offers. White offers allow you to use all the features of advertising platforms without fear of bans and sanctions, as well as to create reliable campaigns that can bring stable profits over time. While white offers require more effort and time than gray arbitrage, in the long term, it is a more sustainable and predictable strategy that will bring higher profits with the right approach.