People have always made impulsive purchases, and the situation has especially worsened with the mass popularization of marketplaces. Impulsive buying has literally become a 21st-century addiction, which in some cases even needs to be treated. Needless to say, webmasters were able to play on human weaknesses and actively promote products that encourage impulsive purchases. As a result, there is now a separate category of offers — WOW-offers, which are typically promoted through one-page sites, often with a markup of 100%-130%, and sometimes even directly without the use of affiliate programs. Today we will talk about WOW-offers, tell you what they are promoted through, and share the 7 best WOW-offers of 2024.

What are WOW-offers? 

WOW-offers are products that encourage users to make an instant purchase, which is achieved through emotional impact. Most often they are inexpensive products with an original design, an unusual concept or products that promise quick and meaningful results without effort (e.g. clear skin or corrected posture in just a couple of uses). These products quickly become popular, causing a stir for a few months or even a year, after which they lose relevance and marketers move on to promoting new trends. This category of goods is very profitable. According to research, 65% of decisions people make are influenced by emotions, and more than 50% of store sales are impulse purchases, so promoting WOW-offers, you are least likely to remain in the minus. 

What is a one-page website? 

A one-page website is a website consisting of one page and created to sell one specific product. Its main task — to convince the visitor to make a purchase in one moment. To achieve this, the site features high-quality, visually appealing images and enticing descriptions with SEO-optimisation of the product, as well as calls to action. Traffic to such pages is attracted from social networks, contextual or targeted advertising. The main difference between a one-page page and an online store is that it is focused on a single product. All content on the site is aimed at capturing the user’s attention and stimulating an immediate purchase. That is why one-page sites are perfect for promoting WOW-offers.

Best WOW-offers of 2024 

Here are 7 of the most popular WOW-offers in 2024, which will definitely be able to bring you a great profit. The key is to catch the trend in time.

Smart devices for the home

Recently, the general introduction of AI and high technology has allowed the creation of smart devices for the household market — light bulbs turn on at the touch of a button, thermostats themselves regulate the desired temperature, cameras and sensors themselves call the police in case of illegal entry, all kinds of smart speakers, robot vacuum cleaners, and so on. Such products are not only in high demand, but they are also quite expensive in themselves, so the profit will be impressive.

Electric transportation

Electric scooters, electric bicycles, and other types of electric transportation are becoming indispensable for city dwellers due to their environmental friendliness and convenience. Especially the great relevance of such products in the countries of Europe and Asia. You can safely promote such offers and not be afraid to go into the minus.

Environmentally friendly goods

The green trend swept the world in the last decade and continues to grow — the largest automakers are switching to electric motors, and the most popular fashion houses sew hits of the seasons only from natural, biodegradable materials. Cars, of course, on one-page sites will not be effectively promoted, but different eco-bags, clothes, and shoes made of natural materials — quite. 

Fitness goods

Fashion for a healthy lifestyle benefits not only the life expectancy of people but also the pockets of arbitrageurs. All kinds of sports equipment, supplements, herbs, home fitness equipment, and other things that help people get in shape for summer are among the most popular products on the Internet, and the demand is stable all year round.

Products for healthy eating

This is not about supplements, but about food itself — superfoods and organic products such as chia seeds, matcha, and protein bars are increasingly becoming part of the diet of people leading a healthy lifestyle. And the prices for all of this, of course, are very, very high due to increased demand and the rising trend of healthy living.

Accessories for gadgets

Gadgets are becoming more and more every year, and the expansion is not only for children but also for the poor — major gadget manufacturers make their products as affordable as possible for everyone. Therefore, accessories such as wireless chargers, protective cases and headphones, and other products are always relevant and in demand, especially during the holidays.

Kitchen gadgets and accessories

Innovative kitchen gadgets, such as multifunctional blenders and air fryers, are becoming popular due to their ability to facilitate the cooking process, which can be very time-consuming. Moreover, the price tag of such products can vary enormously — garlic presses will cost only a couple of dollars, while the cost of a powerful food processor can reach several hundred dollars, and the demand for both is equally high. 

Conclusion

Successful sales of WOW products are only possible if you can catch the trend in time. However, demand alone will never be enough — it is important to choose the right product, create an effective one-page page, provide targeted traffic to maximize profits, create effective marketing plans, and many other factors, without which you cannot successfully promote the offers.